POR Campania FESR 2014-2020 Axis III – Specific Objective 3.4 – Action 3.4.2 – Public Notice for the granting of grants aimed at supporting events and initiatives for the international promotion of Campania’s MPMIs on the occasion of Expo 2020 Dubai, approved by D.D n.156 of 14/06/2021 CUP: B29J21025380007


Project co-financed by the European Union, the Italian State and the Campania Region, under the POR Campania FESR 2014-2020.

Eligible for funding in the amount of € 30,800.00

The 3-month S.I.B. enterprise internationalization project in Dubai was successfully concluded on March 23, 2022.

The main goal of the project was to understand the target market with the intention of establishing working partnerships with local players.

To achieve this goal, the project included several stages of development, specifically:

  • (i) Contacts with players present in the Arab market.
  • (ii) Activities to produce promotional materials, videos, catalogs and multimedia brochures for the Arab market.
  • (iii) Participation in expo Dubai 2020.
  • (iv) Communication action, web marketing and work shop.


These activities undertaken by S.I.B. in the Arab market, with the support of consultants specializing in the internationalization of businesses, have enabled the establishment of several business collaborations in the Arab market.